Branding Manual

This image manual is designed using a clean concept. The use of fonts will be vital for the development of the brand. Additionally, Here you will find all the guidelines required to maintain your brand's consistency.

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Consistency is key to positioning your brand in the mind of the consumer - Lessening the impact of competition, creating loyalty & brand recognition, thus resulting in the purchase of the products and services offered by Peko

Why is it important?

A Graphic Branding Manual contains all parameters associated with communicating your brand. It creates a visual plan on how you intend to build a trusted, recognisable business.

Branding Manual Concept

The concept of an 'Umbrella Brand' was used to create the branding concept for Peko. The use of organic shapes supports a dynamic brand, aiding in creating visualization to support a lasting brand impression

The movement and nuances were combined to create a striking graphic identity. The acid colours were carefully selected from a blue and green scale with the use of alternating complementary colours to distinguish the sub-brands of Peko; a new and dynamic brand that aids in App integration.

Colour Palette

Umbrella branding concept

Website Concept