This image manual is designed using a clean concept. The use of fonts will be vital for the development of the brand. Additionally, Here you will find all the guidelines required to maintain your brand's consistency.
Consistency is key to positioning your brand in the mind of the consumer - Lessening the impact of competition, creating loyalty & brand recognition, thus resulting in the purchase of the products and services offered by Peko
Why is it important?
A Graphic Branding Manual contains all parameters associated with communicating your brand. It creates a visual plan on how you intend to build a trusted, recognisable business.
Branding Manual Concept
The concept of an 'Umbrella Brand' was used to create the branding concept for Peko. The use of organic shapes supports a dynamic brand, aiding in creating visualization to support a lasting brand impression
The movement and nuances were combined to create a striking graphic identity. The acid colours were carefully selected from a blue and green scale with the use of alternating complementary colours to distinguish the sub-brands of Peko; a new and dynamic brand that aids in App integration.